One fateful day, the souls of branding and packaging collided to create branded packaging. It was love at first sight, and branding and packaging have been inseparable ever since that day.
1. Jones Soda
In 1996, Jones Soda launched six flavors with constantly changing labels featuring photos submitted by consumers.
By featuring consumers’ own photos on its labels, Jones Soda directly connects with its client base, creating an emotional attachment with them
2. Dove Chocolate Promises
In 1991, Dove Chocolate launched a product called Promises, candies featuring an inspirational message on the inside of each wrapper signed, “Love, Dove.”
A few examples of inspirational messages include:
– The fastest way to my heart is chocolate.
– Smiling is free.
– Those who bring sunshine to the lives of others cannot keep it from themselves.
most of which are photos of Dove Promises wrappers. that is the power of maintaining a strong brand via social media.
