To make juice-based beverages more marketable, it is necessary to explore the packaging,
bottle design, sales methods, and brand positioning of juice-based beverages.
①Realistic packaging illustration. The advantage of using realistic photos as packaging
illustrations for juice-based beverages is that consumers can see the corresponding fruit
flavor in the most straightforward way. Realistic photo materials are easy to obtain and
belong to traditional juice-based beverage packaging.
②Hand-drawn illustration style packaging. The hand-drawn illustration style packaging
includes line drawings, flat color illustrations, and abstract illustrations. Different
illustration techniques also have different display effects and visual impressions.
The expression of line drawing illustrations is mainly achieved by using monochrome
lines to represent the pattern. Line drawing illustrations have the characteristics of a
single color, gentle overall appearance, and delicate strokes.
Hand-drawn colored illustrations are a popular decoration technique used in beverage
packaging design today. Flat juice illustration patterns will have stronger decorative and
vivid qualities than realistic three-dimensional illustration graphics. Different color schemes
and shades, as well as the use of cool and warm colors, can make the overall design of the
juice-based beverage packaging more colorful. The characteristic of flat abstract illustration
is that the shape is slightly abstract, concise, and has a decorative beauty composed of flat
shapes compared to line drawings.
The use of flat abstract illustrations is relatively rare in juice-based beverage packaging. The
main technique is to use a single color fruit graphic and nearby color blocks to compose the
picture, bringing infinite associative space to people.
③Text-based packaging style. Text-based juice-based beverage bottle label packaging designs
are also common, and this method generally distinguishes fruit juice flavors by bottle label color
and text annotations. Most of the juice bottle label designs with more text require careful font design.
④Minimalist juice packaging style.