Product packaging design is a type of design that protects and showcases the image of a product. In recent years, the
domestic sales market has placed increasing emphasis on product packaging design for various types of products. A
beautiful product always requires packaging design that matches it in order to be called a beautiful product. However,
how to carry out product packaging design that can give such products enough attraction, and where the weight of
product packaging design is reflected?
The importance of product gift box packaging design for different commodities is obvious, and it is also an important
means of reflecting the value of commodities. Packaging of products is called a silent salesman, and it is an important
part of brand visual image design. A market survey shows that when housewives go shopping at supermarkets, they
usually purchase products that exceed the budget by about 45% due to the attraction of exquisite packaging, which
shows the great appeal of packaging. Packaging design has become one of the most important links in modern
product production and marketing.
1. Recognizable - extreme colors or extremes of simplicity
A general gift box can already distinguish itself from ordinary product packaging, and a gift box with a sense of design
can stand out among countless products. As a gift, it not only expresses the dignity of the gift, but also reflects the identity
of the gift. Therefore, the design of gift packaging should strive for high quality and colors that match the overall style
of the enterprise and product in terms of packaging structure and materials, and enable customers to recognize the brand
of the product at a glance.
2. Since gifts are mostly used for holidays, interpersonal communication, visiting relatives and other occasions, the packaging
of gifts should be designed according to the particularity and purpose of different gifts. However, under this premise it is also
necessary to combine the product itself to do overall planning and design, because good packaging design cannot reach the
standard without excellent products. Only excellent products combined with excellent design and the company's own brand
and product positioning can stand out from many competing products and achieve the brand effect of "1+1>2". Product gift
box packaging design must be able to reflect the market value of relevant products through various different ways. Therefore,
packaging design requires unique personality, special atmosphere and high value and preciousness. It needs high-quality
packaging materials to enhance its value, and pay more attention to the application of special printing techniques.
Zhijingxing Packaging Design Agency has been serving well-known corporate clients for many years, specializing in product
gift box packaging design, high-end gift box packaging design, black goji gift box packaging design, deer antler product gift
box packaging design, health product gift box packaging design, business gift box packaging design, gift box packaging
design production; providing exclusive brand packaging integration design solutions accurately for enterprises, helping them
to create their own brand.