Introduction:
With the development of global trade, packing design has become an essential aspect of businesses. Designing a unique and
recognizable packaging can attract the attention of customers and enhance sales. The packaging not only serves as a container
but also promotes the products' brand and essence. Therefore, the packaging design is an integral part of the product branding
strategy. In this article, we will discuss the importance of ethnic features and its application in packaging design.
Ethnic Features in Packaging:
The use of symbols, colors, patterns, and materials can enhance the packaging's ethnic features. National patterns, like Chinese
traditional patterns, can reflect national characteristics, cultural traditions, and regional differences. For instance, using a Chinese
knot as a shipping package decor is a distinctive element that embodies the Chinese folk arts. Other elements such as
Mongolian-style patterns or Tibetan-style patterns also reflect ethnic characteristics, imbuing the packaging with a unique identity
that identifies the product with its associated culture. At the same time, these patterns signify the products' origin, giving the
product a sense of authenticity.
Design and Material Selection:
The design possibilities with ethnic features are immense, and it's important to ensure that the design aligns with the image the
brand wants to project. Integrating traditional patterns with modern designs is a practical approach of balancing the traditional
and contemporary aesthetics. Thus in addition to reflecting the identity of the product, the packaging will also be appreciated
as trendy and fashionable.
Material selection is also critical in designing ethnic packaging. The texture and color of the material must project a harmonious
match with the packaging's ethnic features. For example, wood and bamboo symbolize China's traditional culture and are widely
used for packaging Chinese herbal teas, snacks, and wine. Similarly, in Japan, packaging materials include wood, paper, and
ceramics. Selecting materials with natural, organic, and eco-friendly properties contributes towards a sustainable packaging
industry that enhances overall image of the business.
Conclusion:
Ethnic features in packaging design are increasingly important, not only in enhancing the image of the product but also reflecting
cultural traditions. The use of traditional patterns, colors, materials, and techniques imbues the packaging with a unique identity.
Therefore, it is essential to ensure that the design concepts align with the intended brand image and create a harmonious and
unified image with the product itself. By taking an integrated design approach, one can create packaging that is both unique and
trendy, while preserving the traditional culture that inspires the design. It is essential to choose eco-friendly materials to promote
environmentalism, which will enhance the company's overall brand image.