Product packaging is also moving higher and higher, leading to a new economic theory called the veblen effect.Faced with this new form of shopping mall, the packaging decoration and printing enterprises should, under the traction of "veblen effect", change and adjust the strategy of shopping mall quickly, and lead by high-level planning concept and support of high-level technology.
With the development of modern market economy and the development of product packaging, a new economic theory -- "veblen effect" has emerged.This is a theory put forward by American economist van buren: the higher the price of a product, the more popular it can be. It means that the degree of consumer demand for a product increases due to its high price tag, reflecting people's desire for wasteful consumption.
Faced with this new form of shopping malls, packaging decoration and printing enterprises should, under the "veblen effect", change the strategy of shopping malls as soon as possible, adjust and expand the strategy, and lead by high-level planning concept, high-level technology support, high-level air construction of shopping malls, and go to the pioneer of high-level product stores.
Leading the high-level planning concept
Any packaging products cannot be separated from planning. High-level planning concept is the cornerstone of high-level packaging products.The product packaging level of concavoconvex, completely depends on the packaging planning, should give full play to the planning leading effect.Only need high-level planning, talent has high-level packaging products.
Planning has two meanings here: first, the overall planning concept of the whole package, including the capacity, volume, specification, shape, and effectiveness policy of the package;2 it is to point to the concrete of packaging piece set juice, include to use what image, color is distributed, want to advance with The Times especially, pay attention to use contemporary element, combine age characteristic, gather all program method, connect with vogue, plan the high-level work that attracts consumer eyeball, with rich product market.So how do you invent the veblen effect?There are a few things you need to do.
Out of days, out of days.It is necessary for planners to take root in the soil of the day, set up high-level ideas, have high-level essence, and develop high-level skills to meet high-level demands.The day is the source of invention. To plan the high-level packaging that consumers like, we only need to master the first-hand information in the process of deepening the day and deepening the shopping mall, find the idea of invention, set up a different planning concept, and invent the high-level packaging product that has both the date and the difference.
Concentrate the power of the embodiment of color.Colour is for work, should use good colour, it is necessary to find out effective policy, image, product varieties, and concluded that the use of color, according to the product characteristics of various periods, advancing with The Times to change the traditional concept of coloring, instead of the gaudy coloring routines, as far as possible do sofe, color harmony, the outstanding characteristic of the product.A good planning work must be reasonable color distribution, concise and reflecting, customized products to become consumers favorite product brand.
High-level packaging planning leads the trend of The Times, reflects the characteristics of The Times, is the embodiment of the central values of modern packaging concept, meets the needs of consumers and becomes the pass for enterprises to enter the shopping mall.
High - level technical support
Recalling the evolution of product packaging in recent decades, it is not difficult to see that product packaging is developed in a gradient and roughly divided into three stages, namely the primary, intermediate and advanced stages.
In the 1950s and 1960s, when supplies were relatively scarce and many products were supplied by ticket, people didn't know they were strong, they just needed to buy things and they didn't care about packaging.Many products in the store are unpacked or in bulk, such as biscuits, candy bars, white sugar, salt, candies, etc., which are sold in crude yellow label paper.One day, people become accustomed to, even world-renowned jingdezhen porcelain is packed with straw.This is the status quo at the beginning.
