Packaging design is a work of plane and three-dimensional intersection. To do a packaging design, not only the innovation of plane thinking, but also the use of three-dimensional function and material is very important!
The following 10 packaging design works to analyze the key thinking of packaging design, look at the following ten packaging design thinking, what do you and your product packaging have?
1 Functional structure innovation
To enhance McDonald's take-away experience, product designers have designed a simple, clever packaging solution: a combination of pockets, bags, and bags. This kind of packaging allows customers to fold it up and hand it away, whether it is sitting in the car or at the table, it can be easily enjoyed anytime, anywhere.
2 Texture
In order to show the summer charm of make-up products, the designer emphasizes the outer packaging of the product with a metallic rose gold, while embossing a circular pattern on the outer surface, which has both the designer's iconic design and the brand. Aesthetic characteristics.
3 Material innovation
The following set of designs uses material innovation to break the traditional way of packaging and opening gifts. Redefining the gift box with “sand packaging”, this box can seal and protect some gift gifts, and use the rich natural resources to put together the precious things in the world.
4 Humanization concept
The designer designed an interactive packaging concept for a cosmetic and skin care product brand. These containers clearly reflect their main uses, like the human body and body. It is able to clearly express the shame and happiness that is felt, and show the creative concept of relatives.
5 Reuse
The designer uses the acrylic material as the packaging shell, and uses its own strong light refraction characteristics to brighten the green fluorescent edge, showing the popular and technological sense. The interior is made of high-quality foam, light and heat-insulated, and is equipped with an energy-saving bulb as a light source. Take out the mobile phone and pack it into a stylish green foam scene light for recycling and recycling.
