Packaging refers to the protective layer and decoration on the outside of the object. The marketing package focuses on planning strategy and becomes a broad packaging.Packaging is the general name of the containers, materials and auxiliary materials used in the process of circulation, for the protection of products, for the convenience of storage and transportation, and for the promotion of sales.In the process of using containers, materials and auxiliaries for the above purposes, the operation activities of certain technical methods are applied.Different objects have different packing methods and materials, and some containers such as boxes are also used as packaging.
Elements
Packaging elements include packaging objects ,materials ,modeling,structure,protective technology,visual communicationa,etc.
Generally speaking, the packaging of goods should include trademarks, brands, shapes, colors, patterns and materials.
1. Work brand or brand
The trademark or brand is the main part of packaging and should occupy a prominent position on the packaging.
2.The shape of the package
The proper packaging shape is good for storage and display, as well as for product sales.Therefore, shape is an indispensable element in the packaging.
3.Color of packing
The color is the most exciting part of the package.The tonal combination of the characteristics of good commodities not only enhances the brand image, but also has a strong appeal to the customers.
4.The packaging mode
The design is like the picture package in advertisement, its importance, indispensable sex is self-evident.
5.Selection of packaging materials
The choice of packaging materials not only affects the cost of packaging, but also affects the market competitiveness of commodities.
6.Product label
On the label, the packaging content and the product contain the main ingredients, brand logo, product quality grade, product manufacturer, production date and warranty period, use method.
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